Meet SABI! A reusable water bottle designed to encourage longer use and more intentional care from consumers.
While reusable bottles are often promoted as a sustainable alternative to single-use plastics, the growing number of bottles being purchased and quickly replaced is creating further environmental harm.
Due to the environmental cost of manufacturing a more durable product, reusable bottles must be used for a significant period before their benefits outweigh their own production impact. When discarded prematurely, or bought in excess, the bottle not only fails to offset it's own environmental impact but also contributes to long-lasting material waste.
By responding to existing behaviours around reusable bottles, SABI aims to create a single bottle designed to last, and to be the last one you need.
