Yuchen Zhou

Don’t Push It

Don’t Push It explores how algorithmic interfaces shape everyday behaviour through systems that appear convenient, personalised, and neutral.

Using the familiar structure of self-service ordering screens, the project examines how recommendation systems, interface design, and repetitive prompts gradually influence decision-making while creating the illusion of free choice.

Through distorted compositions, repetitive visual language, and Riso printing processes, the project visualises the overwhelming and immersive experience of contemporary overconsumption.

Hidden Systems

Hidden Systems explores the invisible structures operating behind everyday consumption and global supply chains.

Through symbolic imagery and controlled compositions, the project examines how systems of labour, power, and economic control remain hidden beneath ordinary acts of consumption.

By contrasting decorative visual language with themes of exploitation and manipulation, the work reflects on the distance between consumer experience and the realities concealed behind it.

Created in collaboration with Anti-Slavery International.